Journal

Skip the generic gift sets. Here's how to choose fragrance that shows you've paid attention.

Not all celebrity perfumes are created equal. These new launches actually deliver.

From Rihanna's heavenly gourmand to Taylor Swift's secret Tom Ford obsession—the fragrances A-listers actually reach for.

From evolved gourmands to the death of the signature scent—what's shaping how we wear perfume this year.

Ex Nihilo Fleur Narcotique and the perfumes that smell like effortless perfection.

Rosie Huntington-Whiteley, Sienna Miller, Kate Bosworth—they all reach for the same bottle. What makes this scent so magnetic?

These fragrances don't just smell good—they make people lean in and ask for your secret.

From bold ouds to delicate florals, your signature scent reveals more about your personality than you might think.

From Olivia Rodrigo to your colleague in the next desk—how one perfume became the scent of a generation.

The burlesque icon's perfume choices reveal a serious connoisseur—and offer a roadmap for developing sophisticated taste.