New Celebrity Fragrances Worth Your Attention in 2026
Celebrity fragrances have a reputation problem. For every Rihanna Reb'l Fleur (genuinely excellent), there are a dozen lazy cash-grabs that smell like they were formulated in an afternoon.
But something's shifting. The latest wave of celebrity launches feels different—more considered, more personal, and frankly, more wearable.
Here's what's worth paying attention to.
Ariana Grande — Lovenotes Plush Vanilla
Ariana's Cloud achieved genuine cult status, beloved by both teenagers and fragrance snobs who'd never admit it publicly. Plush Vanilla continues that streak.
It's warm without being heavy. Sandalwood and amber provide structure; the vanilla feels enveloping rather than cloying. It reads as sophisticated comfort—the olfactory equivalent of cashmere loungewear.
Price: £80 | Best for: Cosy evenings, autumn/winter, casual dates
In the same territory: If you love this vibe, explore Flowerbomb for floral-sweet luxury, or Love by Kilian for Rihanna's own marshmallow-gourmand obsession.
Sabrina Carpenter — Me Espresso
Could she not release a coffee fragrance after that song? The answer was clearly no.
Me Espresso joins her Sweet Tooth collection (which already includes Cherry Baby and Caramel Dream) with an espresso-gourmand twist. Coffee, vanilla, and a hint of almond—playful, on-brand, and smells genuinely good rather than gimmicky.
Price: £35 | Best for: Daytime, casual wear, coffee lovers
In the same territory: Black Opium Le Parfum (YSL) delivers sophisticated coffee-vanilla at designer level, or Dolce&Gabbana The Only One for coffee-violet intrigue.
Kylie Jenner — Cosmic 2.0
Pink pepper, vanilla orchid, and amber. Cosmic 2.0 is a refinement of Kylie's fragrance vision—less influencer-coded, more genuinely sensual.
At £120, it's positioned upmarket compared to her usual price points, which suggests confidence in the product. The pepper adds an unexpected edge to what could otherwise be safe vanilla territory.
Price: £120 | Best for: Evening, date night, cooler weather
In the same territory: Good Girl Gone Bad (Kilian) offers similar seductive warmth with more floral depth.
Beyoncé — Cé Lumière & Cé Noir
When Beyoncé launches something, she launches properly. Her Beyoncé Parfums line debuted with two contrasting options designed to be worn alone or layered together.
Cé Lumière opens with neroli and bergamot, softening into jasmine and blonde woods. It's radiant, optimistic, day-ready—think golden hour in perfume form.
Cé Noir goes deeper: black rose, oud, and a smoldering amber base. Sophisticated and deliberately intense. This is the evening option, the power move.
Price: £160 each | Best for: Cé Lumière for day/spring, Cé Noir for evening/winter
In the same territory: For Cé Lumière's vibe, try Jo Malone Orange Blossom or Acqua di Gioia. For Cé Noir's intensity, explore Halfeti (Penhaligon's) or the Lattafa Bade'e Al Oud range.
The Rolling Stones — Subversive Scents
This one's unexpected: a fragrance collection inspired by the Stones' discography. Three scents—Sticky Fingers, Wild Horses, and Paint It Black—each at £133.
Early reviews suggest they're genuinely interesting compositions, not just nostalgia marketing. Paint It Black leans into dark leather and incense; Wild Horses is a smoky, animalic suede; Sticky Fingers plays with tobacco and honey.
Price: £133 each | Best for: Rock fans, evening wear, statement-making
In the same territory: Terre d'Hermès Parfum for sophisticated earthiness, or explore the honey-tobacco territory of Kilian Dark Lord.
Billie Eilish — Eilish No. 3
Billie's fragrance line doesn't get enough credit. Her debut was a sophisticated vanilla-amber-cocoa blend that surprised everyone expecting something juvenile.
Eilish No. 3 continues the streak with black tea, saffron, and a sandalwood-vanilla base. It's darker and more complex than the first two releases—niche-leaning in a market full of safe choices.
Price: £70 | Best for: Year-round, those who find most celebrity fragrances too simple
In the same territory: Coco Mademoiselle for sophisticated versatility, or Flowerbomb for the floral-sweet end of complex compositions.
Why Celebrity Fragrances Are Getting Better
A few theories:
Saturation demands quality. The market is crowded. A forgettable fragrance won't cut through.
Authenticity sells. Consumers can smell (literally) when a celebrity wasn't involved in the creative process. The launches that work are the ones with genuine personal investment.
Niche raised the bar. The rise of houses like Kilian, Penhaligon's, and the Arabic luxury brands raised the baseline of what perfume can be. Celebrity lines have had to level up.
Social media accelerates accountability. One viral TikTok declaring a fragrance disappointing can tank sales. The feedback loop is faster than ever.
Whatever the reason, we're not complaining.
Looking for something new? Tell us what you like and we'll find your next favourite—celebrity-made or otherwise.