by Joop!
Joop! Wow Eau de Toilette Fresh presents a crisp, airy profile that diverges significantly from the brand's typical sweet and syrupy offerings. It opens with vibrant bergamot, lavender, and violet leaf, creating a bright, slightly fruity and herbal vibe reminiscent of Dior Fahrenheit Aqua or Montblanc Legend, with a clean, ozonic freshness. The heart features a gentle green geranium note, balanced by a subtle vanilla base that softens the profile without becoming overly sweet. While the longevity is moderate—lasting around 6 hours with a generous application—the sillage remains light to moderate, making it a discreet yet noticeable choice. Many users note it performs best in spring and summer, but some appreciate its lighter profile in cooler months.