Pur Oud

Pur Oud by Louis Vuitton delivers a raw, unadulterated expression of agarwood (oud) with a focus on authenticity. It opens with an intensely animalic, barnyard-like note that can feel overwhelming and unpleasant to most users, especially on first exposure. Over time, it dries down into a more refined, slightly metallic musk that gives it a translucent quality, allowing the oud's woody, medicinal, and camphorous facets to emerge clearly. The fragrance is long-lasting, with a strong sillage that lingers for over a day under certain conditions, and is best experienced wearing it alone or layered with other scents. It's designed for connoisseurs who appreciate genuine oud and are willing to personalize its application, similar to how oud is traditionally used in Middle Eastern perfumery — as a base for layering rather than a standalone scent.