Lost Alice

Lost Alice by Masque Milano is a soft, gourmand-inspired fragrance with powdery, milky, and earthy accords that evoke a sense of cozy nostalgia—reminiscent of a warm British tea room with carrot cake and Earl Grey tea. The opening features a precise, spicy-herbal blend of black pepper, bergamot, and clary sage, which tapers into a delicate, lactonic creaminess dominated by orris and sandalwood. The composition is restrained and intimate, leaning into subtle earthy notes of carrot, milk, broom, and carrot seed, giving it a slightly understated, dainty character that many describe as comforting and gently radiant. It is particularly praised for its quiet elegance and ability to make wearers feel emotionally nostalgic or centered—ideal for contemplative moments or as a personal morning ritual. Some perceive floral facets like white rose and iris, though not all agree on their presence, and the scent is generally perceived as feminine yet balanced enough for unisex wear. Longevity is moderate, with many noting around three to four hours on skin, and sillage remains moderate to intimate—never overpowering nor fitting for crowded spaces. Despite some users finding it underwhelming or disappointing due to perceived lack of sweetness or gourmand depth, many regard it as a deeply personal and emotionally resonant perfume, evoking stories and memories like fairy tales or quiet comfort on grey days. Overall, the fragrance appeals to lovers of restrained gourmands, tea-inspired scents, and skin-scent aesthetics where quiet beauty is prized over bold projection.