Beau de Jour

Beau de Jour is a refined, modern fougere that captures the essence of a classic barbershop scent with an elegant, sophisticated twist. It opens with a bold, fresh burst of lavender, supported by mint, rosemary, and geranium, creating a clean, herbal, and slightly medicinal feel that evokes a well-kept barber’s shop. Over time, the fragrance develops into a deeply layered woody-spicy composition, with patchouli and amber blending into a warm, creamy base that adds depth and longevity. While some note the similarities to Rive Gauche Pour Homme or Davidoff Zino, it stands apart with a sharper, denser texture and a more complex evolution. The scent is undeniably masculine, with a polished, confident aura that suits mature men looking for a timeless, refined signature. Performance is exceptional—longevity is at least 8 hours, with strong projection for the first few hours and a lasting, subtle trail. Many users find the Private Blend version superior in density and depth, though the Signature release remains highly wearable and affordable.