by H&M
H&M T-Shirt is a quietly iconic clean fragrance that captures the essence of fresh laundry—clean cotton, soapy notes, and a subtle powdery finish. It opens with a vibrant, astringent laundry detergent accord, reminiscent of first-time drying and crisp cotton, both immediate and strong in its presence. As it dries down, the scent softens into a soft, powdery base with light floral warmth, evoking memories of summer sheets and untouched t-shirts. The overall impression is one of unpretentious freshness—simple, comforting, and deeply personal. It lingers gently, especially when applied to clothing, where it performs best, and is universally well-suited for casual, daily wear in spring and summer. While projected strength is moderate to intimate, its long-lasting nature makes it a reliable staple for layering, office settings, or post-shower scent refreshment.