White Soho

White Soho by Zara is a translucent, softly powdery fragrance with a clean and elegant character, evoking the feeling of a well-kept modern home or a quiet coastal retreat. It opens with a bright, slightly alcoholic burst that quickly sublimates into a refined blend of iris, musk, white wood, and a subtle floral layer — creating a quietly sensual, almost weightless presence on the skin. The scent is unisex and characterized by its discretion rather than projection: it lingers gently and feels like a second skin, especially noticeable in the first few hours and during daylight. Despite being described as an 'eau de parfum,' its longevity is moderate at best — most note it fades significantly within 6 hours, though some report faint traces on clothing even after a day. While performance is inconsistent across users, its overall quality and affordable price point (often seen as underpriced) make it a strong contender among Zara’s offerings. It is best suited for spring and summer, daywear, and casual or professional settings where understated elegance is preferred.