Pure Sugar

Pure Sugar presents a light, sweet, and airy gourmand fragrance that evokes a spun-sugar, strawberry-pineapple milkshake ambience, with subtle tonal shifts reminiscent of Ariana Grande's Cloud and Burberry Her. It opens with bright pink grapefruit and wild strawberry, layered with a soft spicy plum blossom and sweet praline, forming a fluffy, slightly powdery base anchored by jasmine sambac and an unexpected musky-woody drydown. The scent is perceived as overall pleasant, with strong comparability to Cloud and Burberry Her, especially in its airy sweetness and clean, effervescent finish. However, the scent wears down quickly, typically fading within less than an hour, and projection is minimal, making it best suited for intimate wear or as a complimentary scent layer. Despite its sweet profile, some users find it too intense, overly plasticky, or even reminiscent of pickled notes, particularly over time or in warmer conditions. It serves as a budget-friendly alternative to higher-end perfumes, offering a similar vibe at a fraction of the cost. The bottle and packaging are frequently praised for their playful, retro juice-box aesthetic, making it appealing for those seeking a cute, accessible scent.