Erba Pura

Erba Pura is a dramatically expressive, highly concentrated fruit-forward fragrance with an expansive, high-intensity sillage that makes an immediate and lasting impression. It begins with a bright, juicy burst of citrus and tropical fruit notes—primarily bergamot, lemon, and orange—that quickly broaden into a lush, richly textured component of blended, sweet fruit and deep, sensual vanilla-amber musk. This sweet, emollient base carries a distinct quality of mellow, warm musk that many users identify as sharp or persistent, though others describe it as a refined, velvety blanket of scent and smooth texture. The composition retains its distinctive ambery, sugary quality and long-lasting output even hours after application, with aroma persisting even after multiple washes and through fabric and upholstery. The fragrance is widely recognized as an unforgettable, unapologetic experience that defies neutrality—either embraced for its bold, radiant presence or dismissed for its intensity and volume.