by Tom Ford
Beau de Jour Eau de Parfum by Tom Ford is a refined, aromatic fougère that offers a modern interpretation of the classic barbershop scent. It opens with a bold, fresh explosion of lavender, mint, and rosemary, delivering a crisp, herbal, and slightly medicinal character that lingers for several hours. This initial burst is prominently aromatic and cleansing, resonating with the feeling of a freshly shaved face in a well-appointed barbershop. As it evolves, the fragrance becomes more creamy and balanced, with a subtle patchouli-and-amber base lending depth and warmth, creating a smooth, comfortable dry down that lingers on skin for 8 to 12 hours. The projection is moderate to strong initially, though it gently phases into a skin-scented trail, never overpowering. It performs best in spring, autumn, and cooler days, with suitability to daywear, professional settings, or subtle evening wear, and is adeptly worn by men in their mid-30s and beyond, though its mature character can appeal to younger men seeking a timeless, masculine signature. It resonates with classic scent lovers—especially fans of Davidoff Zino, YSL Rive Gauche, or Houbigant Fougère Royale—and is considered a modern benchmark among atmospheric, masculine fougères.