So Fetch!

So Fetch! by Strangers Parfumerie is a bold, gourmand fragrance that leans heavily into sweet cherry, almond, and dessert-like accords. It opens with a thick, boozy amaretto-like almond note layered with maraschino cherries, cranberries, and a sugary floral burst of rose and freesia. As it dries down, it reveals a powdery, soft floral-silkiness reminiscent of a sweetened lip balm or vintage body cream, with vanilla and sugared musk providing a creamy, smooth base. The scent is unapologetically sweet and girly, drawing comparisons to a candy-coated Barbicue Girl aesthetic, but its construction gives it a surprising level of nuance and coherence. While some find it cloying or synthetic, many appreciate its playful character and surprising staying power, particularly in spring or evening wear. It’s not subtle, nor intended to be—its personality is loud, fun, and reminiscent of teenage fashion statements or cult movies like Mean Girls, which matches its witty, character-driven branding.