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Viva La Juicy Pink Couture
by Juicy Couture
Juicy Couture Viva La Juicy Pink Couture is a sweet, fruity fragrance with a watery, fresh character that leans heavily into gourmand and floral notes. It opens with bright fruit notes like watermelon, strawberry, and cassis, delivering a juicy, playful scent that feels youthful and summery. The middle and drydown highlight fruit-forward florals like jasmine and frangipani, balanced by soft praline, vanilla, and a subtle woody base. The overall scent profile is light, airy, and relatively close to the skin, with a sweet, gourmandy base that many compare to a premium body spray or bubblegum-like candy. Despite its charm, longevity is weak to moderate, rarely lasting beyond a few hours, even with generous application. The sillage is mild to moderate, making it best suited for daytime wear and casual occasions.
Pros
- +Delivers a bright, summery, fruity profile that feels refreshing and light
- +Has a soft, sweet gourmand drydown that is easy to wear and suitable for day-to-day use
- +Appeals strongly to fans of Juicy Couture's original DNA, especially those who like the sweet, fruity opening
Cons
- −Longevity is consistently weak, fading quickly even with multiple sprays
- −Sillage is moderate at best, with little projection or lasting impression
- −Can feel somewhat generic, synthetic, or shallow in depth for those seeking complexity