Plum Loco

Plum Loco delivers a compelling fusion of sweet plum and dry leather, creating a balanced, wearable fragrance that leans subtly fruity with a core of rich, spicy leather and oud. The scent starts with a smooth, juicy plum that quickly mingles with a dry, slightly animalic leather base, enhanced by saffron and cinnamon, bringing depth and warmth. Amber, benzoin, and agarwood add a creamy, resinous richness that lingers long into the drydown, perfectly taming the plum's sweetness. Though the plum fades noticeably after the opening, it remains a faint presence throughout, harmonizing with the woody and spiced base. The fragrance performs well in cooler months, excelling in evening wear, and is universally praised for its exceptional value given its concentration and performance. Despite its generally favorable reception, few find it deeply complex or long-lasting across all skin types. Some users report diminished longevity and projection, noting a lighter, less impressive performance compared to other Happyland releases. The leather accord, while well-integrated, carries a noticeable animalic quality that may overwhelm sensitive wearers, with one user describing it as so intense it caused a headache. The fragrance leans toward being unisex but is far more appealing to men, with most comments coming from male users.