Avon Charmed

Avon Charmed is a highly stylized, collector's edition fragrance designed as a tribute to Avon's 1886 heritage, presented in a striking golden peacock bottle adorned with Swarovski crystals. The scent is vintage-inspired, with pronounced white floral notes of jasmine and lily-of-the-valley, enhanced by a deeply musky and slightly leathery base that evolves into a powdery, slightly smoky character. While the opening is bold and distinctive—reminiscent of older Avon perfumes from the 60s–80s—it possesses a harsh, almost dirty quality amid the floral haze, which some describe as aldehydic or mossy. The overall impression is elegant and artsy, with a presentation that clearly aims for luxury and exclusivity. The fragrance is fleeting, with moderate sillage and low longevity, making the experience more intimate than impactful. Its niche, high-priced nature reflects the brand's pivot toward luxury, moving far from Avon’s traditional accessibility.