Kenzo World

Kenzo World is a vibrant, fresh floral fruity fragrance with a distinctive amber and musk base, crafted by perfumer Francis Kurkdjian. The composition opens with a lively burst of red berries—citrusy and tart—evolving into a lush, airy floral heart accented with peony and Egyptian jasmine. The dry down reveals a soft, airy ambroxan that lends a polished, slightly soapy warmth, giving the fragrance a clean, wearable quality despite its sweet fruit notes. It is well-balanced, with moderate projection and longevity, making it ideal for warm weather. While the bottle design is polarizing, many appreciate its artistic, eye-shaped cap. The scent appeals to those seeking a cheerful, youthful fragrance with a touch of elegance—particularly in spring and summer. It’s often compared to My Burberry, but with a more vivid, playful fruitiness. Though some find it overly sweet or synthetic, most reviewers find it pleasant and unique, especially when worn on skin rather than paper. The fragrance feels modern and intentional, radiating ease and confidence.