by Juicy Couture
Viva La Juicy Sucre is a sweet, creamy gourmand fragrance defined by its indulgent vanilla, cacao, and whipped cream base, accented with fruity notes like red currant and peach, and delicate florals such as gardenia and orange blossom. The scent opens with a bright, juicy burst of citrus and berries before settling into a soft, powdery, and deeply sweet composition reminiscent of a vanilla cupcake with a hint of almond cream. It is consistently described as being extremely sweet and creamy—so much so that some find it to be overly cloying or synthetic, with a scent likened to sugar, candy, or baked goods. The bottle is often praised as adorable and playful, though some find its design overly kitschy or childish. Despite its high price point and poor performance on many skin types, it is universally beloved by fans of sweet, playful scents. Its lasting power is frequently cited as weak, lasting only 3–6 hours on most skin types and fading quickly, especially on clothing. The sillage is gentle, with projections described as intimate to moderate, and some note it leaves a warm, skin-scented glow long after olfactory memory fades.