by KKW Fragrance
Ride or Die is a sweet, fruity, and floral fragrance centered around blackberry, plum, and vanilla, with prominent notes of night blooming jasmine and caramel. It has a juicy, candy-like profile that evokes soft berry gels and creamy desserts, making it ideal for those who enjoy flirty, feminine scents with a playful and light character. The scent starts with a bold burst of blackberry and plum, then rounds out with a smooth, creamy vanilla and floral base that lingers on the skin. It's described as similar to Viva La Juicy Noir, Juicy Couture Gold Couture, and Ariana Grande's Moonlight—fruity, sweet, and slightly gourmand. While the sillage is moderate to strong, the longevity is uneven, with most users noting it lasts only moderately, though some report surprisingly long wear. The fragrance is not serious or mature in tone, and many perceive it as aimed at younger audiences or fashion-forward individuals who appreciate a sweet, shareable scent. The fragrance is widely seen as a guilty pleasure, appreciated for its luscious, syrupy texture and whimsical character, but is not considered elegant or depth-rich by many. It’s associated with fun, romantic dating scenarios, and confident self-expression rather than sophistication. The packaging and marketing, however, are criticized for being misleading, with claims of depth and elegance that don’t align with the scent's actual character.