by Escada
Celebrating N.O.W. by Escada is a light, sweet, and airy fragrance with a delicate balance of vanilla, ginger, cinnamon, and magnolia. It opens with a fresh, slightly spicy ginger note, fading into a warm, dessert-like core of vanilla, tonka bean, and cinnamon, with a hint of floral magnolia that gives it a soft, slightly soapy character. The scent is subtle and playful, evoking associations with cotton candy, candy canes, or a gentle floral shampoo. It is most effective in spring and summer, particularly during daytime wear, and is so light that it functions more like a body spray than a traditional perfume. Longevity is brief—typically lasting less than three hours on skin—making it ideal for those who enjoy a soft, lasting impression without strong sillage or lasting power. The scent is inherently simple and uncomplex, with no dominating or bold notes, and is generally enjoyed by those who appreciate light, sweet, and whimsical aromas. It has a nostalgic quality reminiscent of early 2000s department store fragrances, which some find charming while others find indistinct or lacking in depth.