by Juicy Couture
Viva La Juicy Noir is a gourmand fragrance that leans heavily into fruity notes, with wild berries and mandarin orange forming a bright opening. It transitions into a creamy, sweet base dominated by vanilla and caramel, with subtle white florals and light woody notes adding depth. The scent is universally described as sweet, juicy, and youthful, resembling a fruity dessert with a soft, playful elegance. It is notably less complex than the original Viva La Juicy, with fewer praline notes and more berry prominence, making it feel slightly more refreshing and less dense. While the bottle is praised for its glamorous, youthful design, the fragrance itself evokes a younger demographic and lacks any true 'noir' darkness or sultry intensity, though it is considered more wearable for day-time or casual settings than the original.