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O2
by Impulse
O2 by Impulse is a crisp, citrus-dominant body spray with lively notes of bergamot, lemon, and lime, blended with a light fruity-apricot sweetness and ozonic freshness. It's known for its clean, bright, and uplifting character, designed to mimic a fresh, post-shower experience. The scent is quick-drying and faintly musky in the base, fading rapidly after application. It’s associated with the late 90s era, evoking memories of school locker rooms, beach trips, and teenage independence. While not a long-lasting perfume, its immediate refreshment and olfactory nostalgia are highly valued by many. The scent is universally perceived as youth-oriented, light, and android-like in its synthetic cleanliness, not meant for formal wear but ideal for casual daytime use in spring and summer. Its popularity among women is notable, despite being marketed as unisex, with strong emotional associations rooted in early adolescence.
Pros
- +Crystalline, uplifting freshness that feels instantly refreshing—ideal for warm weather.
- +Strong emotional resonance and nostalgia—especially for those who used it during childhood or teens.
- +Affordable and accessible feel—it’s liked as much for its memory-of-meets-scent quality as for its actual scent
Cons
- −Extremely short-lived; lacks lasting wear, fading quickly without sillage.
- −Synthetic and generic character—some find it annoying or too artificial, especially if used in hot environments.
- −Primarily for daytime use, not suitable for night or formal occasions