The Beat

Burberry The Beat is a youthful, fresh, and articulate fragrance that strikes a balance between crisp citrus and soft powdery florals. Its opening features a lively burst of bergamot, mandarin orange, and pink pepper—spicy and bright, yet never overwhelming. The core of the scent unfolds into a gentle, powdered floral heart with prominent green tea and iris notes, which lend a delicate, elegant softness. As it dries down, the fragrance settles into a warm, clean musk with subtle woody undertones of cedar and vetiver, adding depth without heaviness. The overall effect is a universally wearable, inoffensive scent that feels modern and subtly sensual. An ideal choice for spring and summer, it suits daytime settings and casual wear, offering a reliable, comforting aroma. However, the scent is often described as fading quickly—lasting only moderate to weak duration, especially on the skin—and is sometimes criticized as too soft or muddled in its drydown, making it less memorable to some.