Pure

Alfred Sung Pure is a clean, fresh floral fragrance with a prominent white floral heart dominated by lily, gardenia, and peony, accented with tangerine and pineapple in the top notes. The scent opens with a zingy, citrusy freshness that fades into a soft, slightly soapy bouquet of white florals. A subtle base of amber, cinnamon, and woody notes adds warmth and depth without overpowering the delicate floral profile. The perfume has moderate longevity and sillage, making it inoffensive and ideal for daytime wear, especially in spring and summer. It evokes a sense of purity, akin to expensive bath soap or freshly washed linen, and is often associated with elegance, weddings, and office environments. While some users find it slightly sharp or faint in the dry-down, the overwhelming sentiment is that it is a pleasant, clean, and reliably fresh scent that draws compliments without being overwhelming.