by Van Cleef & Arpels
Murmure by Van Cleef & Arpels is a bold, white floral fragrance dominated by jasmine, lily, and tuberose, with supporting notes of freesia, mandarin orange, and vanilla. It opens with a radiant, slightly sharp burst of floral sweetness, often described as 'in-your-face' and 'very floral'—some find it initially overwhelming or synthetic. The drydown transforms into a warm, soft, and elegant composition with woody, spicy, and vanilla nuances, giving it a surprisingly sophisticated and mature depth. While some wearers report the scent evolving into a more pleasant, individual, and wearable form over time, others find it stubbornly unbalanced, with 'medicinal,' 'sickly sweet,' or 'plastic' off-notes that persist. The projection is moderate to strong, tailored to daytime wear, particularly in spring and summer. It's universally seen as a highly feminine and refined fragrance, not a subtle whisper but a confident, expressive scent.