by Yves Saint Laurent
M7 by Yves Saint Laurent is a legendary oriental woody fragrance defined by its powerful, long-lasting projection and intense, dark amber-oud base that evolves from an initially medicinal, cherry-cough-syrup-like opening. The opening features citrus, rosemary, and a spicy woody warmth, leading into a bold, sweet, and slightly powdery amber-oud heart with vetiver and musk in the drydown. It is universally regarded as a masterpiece for its complexity and unique character, particularly admired for its highly concentrated longevity, which easily exceeds 12 hours and remains noticeable even the next day on fabric. Despite its polarizing nature—some find it too strong, medicinal, or reminiscent of cherry syrup—the consensus is that it remains one of the most iconic and addictive masculine fragrances ever created. The original formula is considered superior in intensity and depth, though modern versions retain the signature character. The perfume is deeply associated with winter and night wear, suited for mature men over 30, who appreciate its bold and daring character. It elicits strong reactions: admiration and compliments are common, but some find it overwhelming or unappealing. The experience is best reserved for special occasions, as its heavy sillage demands attention and is not suitable for casual or summer settings.