Blackberry & Bay

Blackberry & Bay by Jo Malone London is a refreshing, naturally inspired fragrance that captures the essence of a wild blackberry bush after a summer rain. The opening features a bright, tart burst of grapefruit and green bay leaf, evoking the crispness of crushed leaves, followed by a delicate, slightly sweet blackberry note that remains authentic and fruity without becoming syrupy or gummy. Woody, earthy notes of cedar and vetiver provide depth, while subtle floral undertones balance the composition. The overall vibe is clean, airy, and unisex, with the green, slightly herbal character subtly leaning toward masculine, though many find it elegant and feminine on their skin. It performs best in spring and summer, often described as ideal for warm weather and daywear, as well as intimate settings. Despite being labeled a cologne, it projects softly and lingers close to the skin, with moderate longevity of up to three hours. It lacks sillage and leaves a subtle, fleeting presence rather than a lingering signature. The scent is best enjoyed in quiet moments or as a layering base. Its natural, real-life qualities make it a favorite for those seeking authenticity over sturm and volume, though the limited stay forces frequent refills.