Rihanna
Photo: Fenty Beauty / Wikimedia Commons CC BY 3.0
“The star behind the viral 'smells like heaven' phenomenon, widely regarded as the best-smelling woman in Hollywood.”
Rihanna treats fragrance as an essential part of her identity - layering scents and making them uniquely her own. Her mother sold perfume testers at a duty-free store in Barbados, sparking a lifelong love affair with fragrance.
Did You Know
Multiple A-list celebrities have publicly confirmed she 'smells incredible' - creating a viral phenomenon
Her childhood connection to perfume comes from her mother selling testers at a Barbados duty-free store
Her Fenty Eau de Parfum sold out within hours of launch
Love, Don't Be Shy
The ScentScape
The Story
How does one become known as the best-smelling person in Hollywood? For Rihanna, it started with a £235 bottle of Kilian's 'Love, Don't Be Shy' - a gourmand masterpiece that wraps marshmallow sweetness in orange blossom and neroli.
The legend began when celebrities started publicly confessing their encounters with Rihanna's scent. Jennifer Lawrence gushed about it in interviews. Jim Parsons couldn't stop talking about it. Ryan Seacrest mentioned it on air. Then Cardi B and Lil Nas X added their testimonials to the growing chorus. CNN actually covered the Twitter thread compiling all these celebrity confirmations.
What makes this fragrance so magnetic? Perfumer Alberto Morillas crafted a scent that bridges the gap between innocent and seductive - the marshmallow note makes you want to lean in, while the sophisticated florals keep it from being cloying. On Rihanna's skin, apparently, it becomes something transcendent.
At nearly £240 a bottle, it's an investment. But as multiple Hollywood A-listers have confirmed, some scents are worth every penny. This is the fragrance that turned 'smells like heaven' into a viral phenomenon.
How We Know
Verified through numerous public statements from A-list celebrities including Jennifer Lawrence, Lil Nas X, Cardi B, and Ryan Seacrest. CNN covered the viral phenomenon.
Multiple independent celebrity confirmations
What They Say
“She smells like heaven.”
“I was not disappointed - she smells good.”
“She really does smell incredible.”
“I can confirm the rumors - Rihanna smells amazing.”
Also In The Collection
Other fragrances Rihanna has been spotted wearing
J'adore
Dior
Rihanna was announced as the face of this iconic scent in 2024, a fragrance she has loved since childhood when her mother sold testers at a duty-free store.
Source: Harper's Bazaar →Fenty Eau de Parfum
Fenty
Rihanna's first scent under her Fenty brand, which sold out within hours of launch and features notes of magnolia, musk, and Bulgarian rose.
Source: Harper's Bazaar →
