$102
from ellisbrooklyn.com
$102 – $120
since March 2026
now $120
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“White flowers at midnight — heady but never heavy. Your new daily.”
Florist by Ellis Brooklyn is a bright, airy floral fragrance with a prominent tuberose core, complemented by lush white florals like gardenia, jasmine sambac, and honeysuckle. The opening features a soft, juicy sweetness with pear and lemon notes, but this fades quickly into a relatively linear profile dominated by creamy tuberose and honeyed florals. On skin, it feels very sheer and light—almost weightless—with moderate sillage and a soft, shimmering presence that evokes a sun-drenched flower shop or tropical beach. The drydown leans toward a smooth, slightly soapy, and deeply perfumed bouquet with subtle amber and sandalwood warmth, avoiding any sharp or complex transitions. While it bears a resemblance to vintage-inspired, photo-realistic white florals like Michael Kors Michael or Juicy Couture, it’s neither groundbreaking nor particularly unique, but remains consistently pleasant and inoffensive. It's ideally suited for spring and summer daytime wear and appeals most to those who favor clean, luminous, or tropical floral scents without sharp citrus or deep woods.
First impression
0-30 min
Character
30 min - 4 hrs
Foundation
4+ hours